Visual Analytics for Better Decisions

I’m Chihua Ma (马驰华), Director of Decision Sciences Visual Analytics at Epsilon. I lead a team of data scientists building visual analytics systems that turn complex data into clear stories and actionable decisions.

I have 8+ years of AdTech experience across data visualization, human-computer interaction, and AI/ML. I hold a PhD in Computer Science from UIC, I’m currently pursuing an MBA at Northwestern Kellogg, and I enjoy building practical tools for everyday community needs.

Portrait of Chihua Ma

Personal Side Project

A project I built during my free time to solve a real family-life problem close to home.

Find Free Family Events website

Family life · Local events

Find Free Family Events

Find Free Family Events helps families discover free kids events across the Chicago north and northwest suburbs. I built it to make local library programs, creative activities, and weekend-friendly outings easier to find.

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Selected Research Projects

Research and prototype systems focused on real-time information, healthcare analytics, and biological network visualization.

San Francisco Muni Tracker

Real-time transit

San Francisco Muni Tracker

Helps riders understand live bus and train movement through a map-based interface built with React and D3.

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SMARTer UI

Healthcare analytics

SMARTer UI

Helps clinicians and researchers explore therapy risk through similarity-based patient analysis and visual explanations.

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RemBrain

Brain networks

RemBrain

Helps researchers compare dynamic brain activity networks with multivariate features across time and conditions.

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EnsembleProb

Simulation analysis

EnsembleProb

Helps users compare spatio-temporal probability landscapes and understand uncertainty across simulation runs.

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Selected Publications

Contact

Interested in visual analytics, decision intelligence, AI-enabled data products, or family-friendly tools? Reach out.